Timeline of New York City Actions Against Macy*s
Responding to Intense Pressure from Anti-Fur Activists Including a Mass-Sit
at Macy's Herald Square, Macy's ends its sale of fur coats
Federated Department Stores Purchases Macy's, Reintroduces Macy's into
Stores. In response, the Coalition to Abolish the Fur Trade calls for
a national boycott on Federated Department Stores.
11/23/95 4 protesters from People for the Ethical Treatment of Animals
(PETA) streak Macy's Thanksgiving Day Parade arrested for public lewdness
Summer 1996- Wetlands Animal Rights Action Team (WARAT), a project of
the Wetlands Preserve nightclub's in-house Environmental and Social Justice
Activism Center, begins campaign against Macy's with large demonstrations
and street theater at Herald Square Store (not all demonstrations are
9/28/96 5-hour Demonstration at Macy's Herald Square. Activists dressed
as fur-bearing animals are "slaughtered" by a "fur farmer" using a mock
oversized anal electrocution device. 11/28/96 Protesters from PETA streak
the Macy's Thanksgiving Day Parade. Charges are dropped.
12/21/96 With 30 protesters in attendance, members of PETA and Student
Abolitionist League burn a pile of furs at Herald square and hold a procession
with a coffin filled with fur and an activist dressed as the Grim Reaper
. At the end of the procession, the activists burn the fur coats
12/24/96 First annual demonstration at Macy's Thanksgiving Day Parade
Balloon inflation. At the end of 1996, Macy's East's vice-President in
charge of fur, Stanley Schwartz retired, and Macy' contracted their fur
departments to Berger Christenson. In response to activist pressure, Macy's
West Coast division stpped selling fur.
1/25/97 Trapped By Greed demo: protesters in "bloodied" furs writhing
in traps at Herald square. Over 100 protesters in attendance (PETA)
2/97- Coalition to Abolish the Fur Trade-NYC holds first demonstrations.
2/16/97 Demonstration at Macy's President Harold Kahn's Manhattan Apartment
(WARAT) as part of a national day of demonstrations at the homes of executive
of Federated Department Stores
8/21/97 "Summer is No Vacation for Animals on Fur Farms" cage demo. Activists
occupied human sized fur farm cages in front of Macy's Herald Square while
wearing fur coats in the sweltering heat to protest the cruel confinement
of fur bearers in tiny cages under the blazing summer sun. Sponsored by
People for the Ethical Treatment of Animals
8/27/97 - America's most influential anti-fur activist, JP Goodwin, executive
director of the Dallas, Texas-based Coalition to Abolish the Fur Trade
(CAFT)-National speaks at a forum on the campaign against Federated Department
Stores, kicking of NYC's chapter of CAFT. 9/20/97Cage demo: Summer is
no vacation for animals on fur farms. (PETA)
9/21/97 CAFT protests at the Macy's at Queens Center Mall was be followed
by a March to Stern's for a demo there. Saturday, Sept 27 CAFT and WARAT
lead a march from 27th and 7th up 7th Ave., through the heart of the fur
district, visiting the corporate office of Federated Department Stores
and proceeding on to demonstrate at Stern's in the Manhattan Mall and
Macy's Herald Square.
11/1/97 2 activists walk thoruhg Fulton Stret ,Macys handing out anti-fur
literature, dressed head to toe in bloody fur coats and wrapped in trap
used for killing fur-bearing animals.They are forcibly removed from the
stoe and proceed to stage a "die-in" outside an activist, still wrapped
in traps and fur impersonating a trapped animal drops dead in front of
the entrance in the midst of a torrential downpour, and 11/5/99 Demonstration
at the American Image Awards at the Sheraton Hotel at 53 Street & 7TH
Avenue, where Federated President Terry Lundgren is presented with an
award. As he is presented with the award, 2 activists disrupt the ceremony
and denounce Federated's sale of fur.. 2 activists are arrested.
11/97 Animal Defense League (ADL) joins Macy's campaign. 11/16/97 Demo
at Fulton Street Macy*s
12/26/97 2nd Annual Balloon Inflation Demo
12/21/97 150 protesters attend Herald Square Macy's demonstration with
Dr. Seuss theme to satirize Macy's use of "Grinch Who Stole Christmas"
as holdiay mascot. Elaborate street theater includes "The Cat in the Trap",
The Grinch Who Stole Animals Lives," and "Fox in Socks in a Fur Farm Box"
January 1999- Following months of coordinated work, WARAT and CAFT-NYC
merge under the WARAT name. Every Saturday- ADL holds demonstrations at
Macy's Herald Square
2/8/98 Two activists hang a banner that read "Boycott Macy's, Fur Is Murder,"
from an awning above the front doors of Macy's Herald Square, the world's
largest department store. The two activists, supported by a large demonstration
below, proceed to use two bicycle U-locks to chain themselves to the awning
7/26/99 7 activists chain their arms and necks to three 400 pound concrete
barrels in front of the Broadway entrance of Macy's Herald Square. . Four
other activists scale the awning above the blockade, lock their necks
to a support beam with bicycle U-locks their necks to a support and hang
two banners. Two more activists enter the store, climb on top of one of
the displays near the escalators ad chain their arms together inside metal
pipes around a pillar. Over 150 demonstrators march from Madison Square
Garden to Macy's to support the activists engaging in civil disobedience.
9/25/98-9/26/98 1st 24 Hour Vigil at Macy's Herald Square.
11/6/98-11/7/99 2nd 24-Hour Vigil at Macy's Herald Square Columbus Day
1998 With their arms chained together inside metal pipes, activists blockade
the fur salon of Macy's Herald Square to protest Macy's advertised "Largest
Fur Sale in History" A large demonstration is also held outside the store.
Six are arrested
11/25/98 Protest at Macy's Thanksgiving Day Balloon Inflation
11/28/98 Fur Free Friday- Hundreds Demonstrate at Macy's Herald Square
12/18/98-12/24/98 Week of Demonstrations Against Macy's
12/19/98 In response to Macy's "super Saturday" sale, two groups of activists
chain themselves together one inside a 34th Street Macy's entrance way
on 34th Street, blockading the entrance, and the other on the red carpet
at the center of the Broadway side of the store, disrupting the flow of
1/99-3/99 Weekly demonstrations at Macy's Herald Square.
3/17/99- 2nd Barrel Blockade at Macy's Broadway entrance (17 arrests)
3/99- Weekly protests at Herald Square conclude, allowing ADL to demonstrate
at Macy's stores in other boroughs.
5/99 WARAT merges with NYC ADL. NYC ADL becomes the official animal rights
affiliate of the Wetlands Preserve Activism Center.
5/22/99 Bloody Fur Sale at Macy's Herald Square Activists dress as Macy's
Bloody Fur Department retailers, model blood-soaked furs on their backs
and on mannequins, and offer free furs to Macy's customers from a pit
of blood, challenging them to accept the blood and suffering in every
5/23/99 Bloody Fur Sale at Macy's Fulton Street Mall, Brooklyn, New York
Sponsored Students Against Animal Cruelty .
6/12/99 Bloody Fur Sale: First ever protest at the Macy's in the Bronx.
7/99- Animal Defense League launches Brooklyn chapter to protest Macy's
stores at Fulton Mall and Kings Plaza in Brooklyn..
7/26/99 WARAT joins activists in dozens of cities for a national day of
demonstrations at Federated Stores. 50 activists demonstrate at Macy's
Herald Square for 4 hours. Activists dress as blood-soaked partially skinned
fur bearing animals and writhe in agony "caught" in over-sized steeljaw
8/8/99 Bloody fur Sale at Queens Center Mall Macy's.
8/28/99: Protest against Macy's Herald Square .
9/3/99: "Summer Is No Vacation For Animals on Fur Farms" street theater
& demo at Macy's Herald Square.
9/7/99 ADL Brooklyn holds "Summer Is No Vacation For Animals on Fur Farms"
street theater & demo at Fulton Street Macy's, Brooklyn
9/18/99 "Demo at Kings Plaza Macy's Brooklyn.
9/19/99:Bloody Fur Sale at Macy's Rego Park in Queens. Satirical street
theater and demonstration:
10/30/99 Halloween Themed Protest at Macy's King's Plaza: Activist dressed
as the ghosts of animals slaughtered for fur and "haunt" Macy's in front
of cardboard "tombstones" documenting the methods used to kill animals
11/6/99 Protest at Macy's Herald Square.
11/24/99 Balloon Inflation Demo
11/26/99 Fur Free Friday: Massive demonstration at Macy's followed by
civil disobedience action in NYC's fur district